Widgets

eSputnik’s Widgets are built for online projects to speed up and simplify converting visitors into leads.

Lots of templates, triggers, gamified components, and integrations will help you unlock your website's hidden potential.

Special coding is not needed from now. Just create your desired popup in drag and drop builder, set up appropriate display conditions, and enjoy conversion rate growth for your website.

Grab your new leads on the fly and move them through the sales funnel with all of eSputnik’s omnichannel communication tools.

Widget Types

We provide 5 widget types:

1. Subscription forms – widgets for collecting contact data: email, phone, name.

Three subscription form widget examples with newsletter, sales discount, and personal offers signup fields

2. Informers – clickable widgets to inform site visitors about promotions, discounts, new arrivals, upcoming events, and increase their involvement in social media.

Four informer widget examples for Valentine's Day discounts, free delivery, free shipping, and a winter sale

3.Ā Request forms – widgets for collecting additional information about existing contacts and processing their requests for services and feedback.

Two request form widget examples for a T-shirt order and a home cleaning request

4. Launchers – call buttons on web pages that allow visitors to subscribe at a convenient moment.

Three launcher widget examples showing Subscribe buttons and an envelope icon

5. Age gate – a widget that overlaps the main site content until the visitor confirms age.

Two age gate widget examples with 18+ verification buttons over background images

Creating and Managing Widgets

  1. Create a widget. If your site is visited by users from different countries, prepare a multilingual form, and the system will show each visitor the appropriate language version. To personalize widgets, use merge tags or prefill form fields with contact data from eSputnik, URL query parameters, JavaScript variables, Local storage, cookies, or Data layer events. In multi-step widgets, add branches to direct users to different pages based on their responses.
  2. Set the widget calling rulesĀ and set up annoyance safeguard so that multiple forms are not displayed at the same time. If necessary, you can configure the rules for calling the widget by geodata.
  3. Configure actions after form submission: double opt-in (DOI), redirection page, onboarding workflow, and messages, as well as saving data in contact fields.Ā If you need to change DOI system workflow, see the instructions.
  4. Analyze the widget’s performance and conduct A/B tests.Ā Learn how to integrate your widgets with Google Analytics >

Segmentation by Contact Activity in Widgets

Create dynamic segments based on contact views and clicks in widgets.

Segmentation conditions:

  • Event count
  • Widget type
  • Widget
  • Widget language
  • CTOR (for clicks)
Add dynamic segment dialog showing widget event conditions with View and Click options highlighted


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