Sending Email Messages

Once you create an email and prepare an audience for sending it, you can launch a campaign. Let's look at this process step by step.

Choose the Email

  1. Go to MessagesMessages. Choose the message you want to send and click the Create campaign button.
    You can also use this button inside an email.
Email messages
  1. In the pop-up window, choose segments or contacts for the campaign and click on Go to campaign.
Choosing segments

You’ll be forwarded to the campaign scheduling with the following information.

Scheduling Details

  1. Campaign name. The name is generated automatically. It includes the message name and the segment name. You can edit the campaign name if necessary. You can find a campaign by its name in Reports and Scheduled campaigns.
  2. Recalculate contacts. Click on it to see the number of contacts to whom the email will be sent.
  3. Included in campaign: contact segments selected for the campaign. Click on Edit to add or change segments.
  4. Excluded from campaign: contact segments excluded from the campaign. Click on Select segments or Edit to exclude other segments from the campaign.
Scheduling details
  1. Multilanguage. For multilingual campaigns, you can see the number of email language versions. You can switch between languages in one click to see the corresponding copy.
  2. Message name: the name you set when creating the message. This name is automatically set as the UTM tag in utm_campaign.
  3. Tags. Each message can be attributed with tags for better search and filter.
  4. Subscriptions categories. You can create subscription categories in the profile settings and use them for more accurate campaign personalization.
  5. Subject: the subject line of the message. If it isn’t specified, you’ll see a corresponding notification. Go back to the email editor to specify the subject line. Messages without subject lines cannot be sent.
  6. Sender name. The name is automatically created based on the login. You can change it in your profile settings.
  7. Sender address. Check it if you use several email addresses to send your campaigns.
  8. Email preview. Before sending, double-check the email body. Ensure it has no spelling mistakes, broken links, images, irrelevant CTA, etc.

Sending details

Send Options

Here, you can configure the following settings

  • Set batching. Set your emails to be sent to all contacts as soon as possible, or limit the send speed, and specify the number of emails to be sent per a particular time (minute, hour, day, week).



To opt for a limited sending speed, you need to have at least 10 contacts.

  • Specify the Annoyance level of the email campaign.
  • Send a test email to check if the campaign is displayed properly.
  • Schedule the sending date and time and periodicity (once, every hour, every day, every week, every month) of the sending.
  • Click on Start immediately to start the campaign.
Send options

After launching or planning, the campaign will be sent for moderation. Moderation is carried out at +03 GMT and takes at most 10 minutes during working hours (Mon-Fri - 8 am - 7 pm; Sat-Sun - 9 am - 6 pm) and 1-3 hours in the evening time and on holidays. Moderation is not carried out at night.
Campaign statuses

Campaign Statuses

  • Preparing for sending.
  • Moderation.
  • Blocked: the campaign has been rejected by a moderator. The email with the reasons for blocking will be sent to your email address.
  • Confirmed: the campaign has been approved by a moderator and is waiting for the sending.
    Immediately before sending the campaign automatically transferred to _Campaigns > Reports. _Here, you can see the information on the sending and the statistics.