Creating SMS

SMS is a high-precision customer communication channel. Additional targeting based on geography, interests, etc. allows for achieving maximum effect.

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Note

Before launching an SMS campaign, you need to add the SMS sender ID or set up SMS processing.

Creating New SMS

Go to Messages → Messages → SMS. Click the New SMS button.

Messages menu with the Messages tab and New SMS button highlighted.

Main settings

Fill in the following fields:

  1. Name. The system name that the recipient will not see.
  2. Text. The main content of the SMS.
Main settings panel with the Name and Text fields highlighted, next to the lock screen and application preview.

Messages support the use of special graphic symbols — emojis.

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Note

Some emojis are not supported — mobile operators replace them with question marks or remove the emoji and the text following it.

Text field with an emoji in the message highlighted, next to the lock screen and application preview.
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Note

  • One part of SMS contains 160 characters.
  • If the message contains at least one emoji, the maximum number of characters in one part of the message will decrease to 70.
  • One individual emoji takes up two regular letter characters.
  • Each part of the message is charged as a separate SMS when sent.

The message editor has counters for the characters and message part to help you control the message's length and calculate the campaign's cost.

Text field character and message part counters highlighted, showing 96 out of 134 characters in 2 parts.
  1. Personalization. Use the dynamic variables to add a name, city, bonuses or any personal data available in the user profile. Click on the Personalization icon in the Text field to select data.
Text field with the personalization panel open showing the Personal info, Widget prise, and Other categories.
  1. Sender. The alpha name or the sender name will be displayed to your subscribers while receiving messages. Sender name Marketing is set by default. We recommend using your own domain name, as the operator can change the public domain name.
  2. Tags. Use tags to filter search results and set campaign frequency strategy. Select tags from the list or enter a new one and click Enter.
Sender ID and Tags section highlighted, showing the Marketing sender and the promo and welcome tags.

Additional settings

Fill in the following field:
Subscription categories. Manage subscription categories to send messages to your contacts based on their preferences.

Additional settings panel with the Subscription categories section highlighted, showing Tourism and Food categories added.

Multilingual version (optional)

In our platform, you can create a multilingual version of any message. Click the Globe icon in the top panel, specify the default language and add language versions. Fill each version with the content in the corresponding language. You can switch between versions within one template in one click

Message editor top toolbar with the language (globe) icon highlighted.

Learn more about multilanguage >

Testing message

You can test a message in two ways:

  1. In the message editor, click the TEST button on the top panel.
Message editor top toolbar with the TEST button highlighted.
  1. From the message list — open the menu with three dots to the right of the message name and select Send test message.
Messages list with the three-dot menu open and the Send test message option highlighted.

Then follow these steps:

  1. In a popup window, enter a phone number or select it from the Choose contact tab.
  2. Click Send.
Send test message popup with the Send to number tab and Send button highlighted

Recent Дontacts

The system stores up to five recently phone nuumbers. To send another test message, click the Send button next to the required contact.

Recent contacts list with the Send button highlighted next to one of the phone numbers.

Creating Campaign

  1. Click on the Create campaign button.

  2. Message editor top toolbar with the Create campaign button highlighted.

    In a popup window, choose segments or contacts for the campaign. Click Go to campaign.

  3. Choose segments or contacts for campaign popup with a segment selected and the Go to campaign button highlighted.

    On the general checkout page:

  • In the Segments section, click Recalculate contacts to see the total number of contacts that will receive the notification. You can also edit segments or select new ones.

  • Segments section on the campaign checkout page with the Recalculate contacts link, Edit, and Select segments buttons highlighted.

    See all the necessary information for verification: Name, Subscription categories, Sender. You can see how the SMS will look on different platforms (Android, iOS).

  • Campaign checkout page showing message name, subscription categories, and sender next to lock screen and application previews.

    In the Send options, you can set the batching. Click the Start immediately button to launch the campaign. For a delayed start, select the Schedule button and set the date and time of sending.

    Send options section with the Batching dropdown and the Schedule and Start immediately buttons.


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