Creating a Viber Campaign

Add a sender ID to send Viber via the eSputnik system. You can do this in one of the following ways: 

• via message editor, 
• via account settings, 
• via sending a request to the sales department [email protected]

Creating New Viber Message

Go to Messages → Messages → Viber. Click the New Viber button.

Main settings

Fill in the following fields:

1. Name. Enter the message name. This field is used to search for messages in the general list.
2. Sender. Sender ID that was added to the system. Users will see it as the sender of the message.
3. Message type, depending on the purpose:
   • promotional — used to advertise products, promote a brand, or engage customers. Includes text, images, and buttons. That’s why promotional messages cost more than transactional ones.
   • transactional — used to send important information, such as order confirmations or delivery status updates. Contains text only.

A promotional message can have the following formats:

• Basic Message — text with one image and one button.
• Rich Media Carousel — text with multiple images and buttons.

Learn more about provider technical parameters >

4. Text. Fill in the basic information in the message.

The message text may include:

• ordinary text;

• emoji;

• clickable links that drive additional traffic to the website and allow the recipient to immediately learn more about the promotion or product details.
• a phone number that is clickable, enabling the recipient to make a call instantly.

• personalization. Use the dynamic variables to add a name, city, bonuses or any personal data available in the user profile. Click on the Personalization icon in the Text field to select data.

5. Image. Upload JPEG or PNG file up to 2 MB. It is better to use square images (1:1 aspect ratio). It is recommended to use square images (aspect ratio 1:1) as they display correctly on all devices, even when scaled. You can also use a variable or a link to the image. Use only the https protocol for direct references in expressions.

6. Button. You can add one button with the following parameters:

• Name — display text on a button.
• Link — a website link, phone number, Viber, and other.

Rich Media Carousel

The Rich Media Carousel is a format that allows displaying up to 5 product cards in a single message (2 minimum).

In the carousel content setup, select the method for creating cards:

1. Manually — all contacts will receive the same content.
2. Using a data source — each contact gets behavior-based content (for example, viewed products, abandoned cart, etc.). For more details, see the article Recommendations in Viber Messages.

For each card, select an image and fill in the following fields:

• a title (up to 38 characters);
• the name (up to 10 characters) and link for the primary button;
• the name (up to 12 characters) and link for the secondary button (optional).

7. Tags. Select tags from the list or enter a new one and click Enter. Use tags to filter search results and set campaign frequency strategy.

Additional settings

Fill in the following fields:

1. Subscription categories. Manage subscription categories to send messages to your contacts based on their preferences.
2. Send SMS if Viber is not delivered. If you use the services of a Viber provider, you can automatically send SMS to contacts who do not have a Viber account. To do this, activate the appropriate option and enter the text of the SMS message. The sender of such SMS can only be the same as for Viber campaign.
3. Time to live (TTL). Set the period after which the message will not be displayed if it has not been delivered to the contact by that time.
4. Links. Configure link settings for UTM tags. Learn more >

Multilingual version (optional)

In our platform, you can create a multilingual version of any message. Click the Globe icon in the top panel, specify the default language, and add language versions. Fill each version with the content in the corresponding language. You can switch between versions within one template in one click.

Learn more about multilanguage >

Testing Message

You can test a message in two ways:

1. In the message editor, click the TEST button on the top panel.

2. From the message list — open the menu with three dots to the right of the message name and select Send test message.

Then follow these steps:

1. In a popup window, enter a phone number or select it from the Choose contact.
2. Click Send.

Recent Сontacts

The system stores up to five recently contacts. To send another test message, click the Send button next to the required contact.

Creating Campaign

1. Click on the Create campaign button.

2. In a popup window, choose segments or contacts for the campaign. Click Go to campaign.

3. On the general checkout page:

• In the Segments section, click Recalculate contacts to see the total number of contacts that will receive the notification. You can also edit segments or select new ones.

• See all the necessary information for verification: Name, Subscription categories, Message activity time. You can see how the message will look on different platforms (Android, iOS).

• In the Send options, you can set the batching. Click the Start immediately button to launch the campaign. For a delayed start, select the Schedule button and set the date and time of sending.