Tracking your app's user behavior helps you know what products they viewed or added to their cart, what search terms they used, and any other data that is important to your business. All the collected information can be used for subsequent segmentation, point targeting and personal recommendations (similar to web tracking for a site).
To track the activity of users of your mobile application, you need to set up the transfer of relevant data to a BigQuery table, from where it will be automatically sent to eSputnik.
The following instructions will help you set up data transfer to BigQuery:
- Link BigQuery to Firebase
- Format and schema of the Google Analytics 4 property data and the Google Analytics for Firebase data that is exported to BigQuery.
How events are stored depends on the operating system and programming language used. You can find all instructions for saving at this link: Firebase API Reference.
List of required event types:
SCREEN_VIEW- page view
VIEW_ITEM- view the product page
VIEW_ITEM_LIST- view the list of products (from the recommendations block)
VIEW_CART- view cart page
ADD_TO_CART- adding items to the cart
REMOVE_FROM_CART- remove items from cart
Firebase_campaign- for tracking the transition from triggered mailings; tracking is carried out by UTM tags (more >>).
It is important to set the user_id according to the instructions for all registered users.
It is also important to update the contact information, namely its user_id in the eSputnik account, using the Add/update contacts resource.
After setting up data transfer to BigQuery, set up the BigQuery connector in your eSputnik account.
When a user is not authorized in your mobile application, but has a mobile token, getting a contactId from a eSputnik account will help you. You can do this using the same public API method. The resulting contactId must be passed to user.properties.
It is also important to pass user_id (application user ID) to user.properties.
Contact ID is its unique identifier, which helps the system to identify a person when they go to the application from different channels, from different browsers and from different devices. This allows you to collect all data about the contact and their interaction with your brand and send omnichannel mailings to them. All available contact identifiers, such as mobile and web tokens, phone number and email address, will be added to the contact's unique ID.
Updated 18 days ago