Campaign Workflows

See the list of most common campaign workflows below. Implement these marketing best practices to quickly bring value to your business.

WorkflowDescription
Double Opt-InDouble Opt-In (DOI) is a subscription confirmation that is an official requirement by many current customer privacy policies. The confirmation email contains a link that, when clicked, confirms the contact and can start a welcome series.
Welcome Email SeriesSend onboarding emails to engage subscribers and educate them about your product. You can link this workflow to an event (eg., email confirmation) or to the contact import.
Automated Birthday CampaignAutomate your birthday campaigns so that each contact gets greetings or discount offers.

After launching workflows, set up notifications to ensure proper campaign management.

If you have some problems with the workflow functioning, check the following typical setup issues.