Web Push Campaign Report

Web Push reports provide information about the results of your campaigns, including key metrics, revenue, platforms, operating systems, browsers, and users’ devices’ languages.

Let’s consider the features of bulk reports. You can also check out

• additional options for trigger reports;
• general reports’ capabilities.

Conventionally, the report consists of 4 parts:

1. General information.
2. Performance indicators.
3. Revenue.
4. Detailed statistics.

1. General Information

The first part of the report contains the following data:

1. The message’s and segment’s names.
2. Campaign start/finish date and time.
3. Started by user: user email who started the campaign.
4. Message preview across platforms.
5. Message ID. To copy an ID, click on the copy icon next to it. Click on the link icon to edit a message.
6. Message name.
7. The link used in the message.
8. The segment of contacts to whom the message was sent, segment ID, and the date of its last editing.
9. Tags for search and filtering of messages.

2. Performance Indicators

eSputnik automatically tracks push campaign performance metrics, including opens, clicks, errors, and more. All statistics are collected as a table.

Green marks on the scale show the conditional indicators of a successful campaign, and red marks are negative indicators' conditional norm.

Clicking on any report item opens a window for viewing the contacts list.

Above the general statistics are the following tabs:

• Extra campaigns. Allows you to configure the automatic sending of messages based on the activity or inactivity of users regarding this campaign. More — at the link.
• More. Allows you to delete the report.

3. Revenue

If you set up integration with a CRM system that records order data, you can evaluate the financial results of the campaign.

Learn more about revenue display settings >

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Note

Linking purchases to Web Push campaigns has some issues. Almost 95% of contacts have only tokens, whereas orders are placed by phone number or email. In the statistics of purchases, there will be only those with a push token associated with an email or phone number. Because of this, revenue results for Web Push are not often used.

4. Detailed Statistics

The section includes detailed statistics on platforms, operating systems, browsers, device languages of users, and data on the effectiveness of the language versions of the message (if they were used) and revenue (if this option is activated in the account).

Let's consider each tab separately.

Platforms and OS

See how users of different platforms and operating systems reacted to the campaign.

The Other category includes statistics on eReader, TV, Game Console, etc.

Browsers

See how users of different browsers reacted to the campaign.

Device Languages

Campaign statistics by language versions of recipient devices.

Multilanguage (optional)

Multilanguage is an automation tool that enables sending messages in different languages within one campaign. It helps avoid long message lists and voluminous unsystematic reports for every message.

Reports on multilingual campaigns are described in a special article.

Adding Details

You can filter tabs’ data using the Add details option.