Recommendations in Media Channels
In eSputnik, you can automatically add blocks with product recommendations to all available media channels in trigger and promo campaigns.
Note
Before starting to configure recommendations:
- install web tracking script to collect users’ online behavior data
- upload a product feed to provide data about your product range
- set up web tracking
- create data sources for recommendation blocks
Available recommendation algorithms depend on the pricing plan.
| Recommendation type | Advanced | Pro |
|---|---|---|
| Abandoned browse (up to 6 items) | + | + |
| Abandoned browse (up to 3 items) | + | + |
| Price drop for viewed products (up to 6 items, 3%, 5% off minimum discount) | - | + |
| Price drop for products in cart (up to 6 items, 3% 5% off minimum discount) | - | + |
| Price drop for similar products (up to 3 items, 1%, 3%, 5% off minimum discount) | - | + |
| New: viewed products (up to 3 items) | + | + |
| Abandoned cart (up to 6 items) | + | + |
| Abandoned cart (up to 3 items) | + | + |
| Cart recommendations (up to 6 items) | + | + |
| Browse recommendations (up to 6 items) | + | + |
| Price drop for similar products (up to 3 items) | - | + |
| Dormant customer reactivation (up to 6 items) | - | + |
| Reactivation recommendations (up to 6 items) | - | + |
| Discounts (up to 9 items) | - | + |
| Price drop for similar products (up to 3 items) | - | + |
The following instructions will help you with the creation of recommendation blocks for different campaign types:
For general information about design and layout, see the article on designing recommendation blocks in the email.
Updated 3 months ago