What Is eSputnik?

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eSputnik is an Omnichannel Customer Data Platform (CDP) made to embody the toughest ideas of enterprise-level solutions in a very clear and efficient way.

With advanced tools for analytics, segmentation, automation, and omnichannel communication, eSputnik is an essential solution for e-commerce success. Our CDP ensures that your customer data remains up-to-date, structured, and actionable, empowering you to make data-driven decisions that maximize engagement and revenue.

By leveraging the core eSputnik concepts described below, you can enhance your marketing efforts and drive business growth.

Contacts

A Contact represents an individual interacting with your business via your website, app, or offline store.

All customer data is stored in Contact Cards (profiles), which include:

• Customer Identifiers
• System Fields
• Additional Fields

With a 360-degree customer view, you can track cross-channel interactions and optimize engagement strategies.

External ID

The External ID is a unique identifier that consolidates all customer data. It serves as your internal user ID.

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Note

Properly structured customer identification is crucial for your marketing strategy.
Learn more about customer identifiers and data matching.

Additional Fields

Additional fields store contact-specific data like:

• clothing size
• purchase history
• behavioral metrics

More on creating additional fields >

Contact Activity

The Contact activity tab logs all customer interactions:

• order history
• engagement metrics
• event-based segmentation

Workflows

A workflow (or Customer Journey) is a series of automated actions triggered by events or conditions.

Events

Events represent user actions like purchases or email opens.

Send them via:

• API
• SDK

Segments

Segments group customers by behavior or attributes. There are two types:

• Lists — manually or API-updated
• Dynamic Segments — auto-updated based on rules

Messages

Omnichannel communication includes:

• Email
• Push, SMS, Telegram, etc.

eSputnik supports personalization, localization, and multi-language campaigns.

Web Tracking

eSputnik's Web Tracking enables real-time personalization and automation.

1. Install the tracking script
2. Upload a product feed

Recommendations

• On site
• In apps
• Via channels

Behavior Triggers

Triggered by:

• Abandoned cart
• Product views
• Repeat orders

Learn more about behavioral triggers.

Tags

Tags help organize campaigns, segments, workflows, and more.

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• Migration Guide
• Quickstart