What Is eSputnik?

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eSputnik is an Omnichannel Customer Data Platform (CDP) made to embody the toughest ideas of enterprise-level solutions in a very clear and efficient way.

With advanced tools for analytics, segmentation, automation, and omnichannel communication, eSputnik is an essential solution for e-commerce success. Our CDP ensures that your customer data remains up-to-date, structured, and actionable, empowering you to make data-driven decisions that maximize engagement and revenue.

By leveraging the core eSputnik concepts described below, you can enhance your marketing efforts and drive business growth.

Contacts

A Contact represents an individual interacting with your business via your website, app, or offline store.

All customer data is stored in Contact Cards (profiles), which include:

• Customer Identifiers
• System Fields
• Additional Fields

With a 360-degree customer view, you can track cross-channel interactions and optimize engagement strategies.

External ID

The External ID is a unique identifier that consolidates all customer data. It serves as your internal user ID.

The External ID must remain unchanged for each customer, ensuring reliable data structuring across all interactions.

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Note

Properly structured customer identification is crucial for your marketing strategy.
Learn more about customer identifiers and data matching.

Additional Fields

Additional fields store contact-specific data like:

• clothing size
• purchase history
• behavioral metrics

More on creating additional fields >

Contact Activity

The Contact activity tab logs all customer interactions:

• order history
• engagement metrics
• event-based segmentation

Workflows

A workflow (or Customer Journey) is a series of automated actions triggered by events or conditions.

Events

Events represent user actions like purchases or email opens.

Send them via:

• API
• SDK

Segments

Segments group customers by behavior or attributes. There are two types:

• Lists — manually or API-updated
• Dynamic Segments — auto-updated based on rules

Lists

The List is a static segment that could be created and updated manually, via workflows, or by transferring data via API. For example, you can make a list of contacts who clicked a specific link in the email.

Dynamic Segments

Dynamic segments are a flexible tool for defining the target audience for your campaigns. Such segments automatically include contacts that match the rules specified in the segment settings. For example, you can select all customers with average order value for over 1000 $. The most valuable data for dynamic segment creation is information from events and their parameters.

With eSputnik’s segmentation tools, you can refine audiences, apply complex filters, and integrate segments seamlessly into automated workflows.

Messages

Effective omnichannel communication is key to increasing revenue. Yespo supports a variety of messaging channels, including:

• Email
• Mobile Push Notifications
• App Inbox
• In-App Messages
• Web Push Notifications
• Viber
• SMS
• Widgets
• Telegram

Manage these channels within a single platform and choose the most suitable tool for each situation. The more relevant channels you use in your omnichannel strategy, the more effective each channel will perform.

Yespo’s advanced message editors help create personalized, multilingual campaigns with reusable templates.

Web Tracking

eSputnik's Web Tracking technology is a powerful tool that enables businesses to collect, analyze, and act on user behavior in real time. By tracking website interactions, you can:

1. Deliver Personalized Product Recommendations based on browsing history and interactions.
2. Trigger Behavior-Based Campaigns based on customer actions like abandoned carts and regular demand.

Implementing Web Tracking requires two simple steps:

1. Install the tracking script
2. Upload a product feed

Recommendations

eSputnik's AI-driven Product Recommendations increase customer engagement by automatically suggesting relevant products based on user behavior. Recommendations can be displayed on:

• Website pages
• Mobile apps
• Marketing channels

Behavior Triggers

Behavioral Triggers are automated campaigns activated by specific customer actions, such as:

• Abandoned carts
• Product views
• Purchases of frequently reordered items

Messages can include up to six relevant products and six additional recommended products.

By upgrading to the Professional Plan, our team will set up these automated campaigns for you, ensuring they are fully functional and ready to drive conversions. You can then customize them further to match your business needs.

You can find a complete list and detailed descriptions of behavioral triggers at the following link.

Tags

Tags help organize messages, segments, reports, and workflows under common marketing objectives. Tagging makes it easier to filter and search different objects in your account. Tags are also used in the One from many workflow block, which automates A/B testing, diversifies triggered communication, and defines the most effective message from the pool of options.

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Get Started Today!

• Explore the Migration Guide
• Review the Quickstart Guide