Products Block

Use the Products block to configure and visualize recommended products in the email.

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Important

The Products block is available when you have at least one order in your account.

Before working with the block, you need to:

  1. Connect one of the advanced features pricing plans.
  2. Set up web tracking
  3. Create a data source for recommendations
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Note

A block with default settings will be used in the message if you have not set up web tracking and created a data source for recommendations

Block Configuration

To add the Products block to the email content, drag and drop it to the content area.

Email editor with an empty message content area, the block panel on the left, and the message settings panel with name and subject fields on the right

Click the block in the message container. The following tabs will open on the sidebar:

  • Product list
  • Modules
  • Data
Product block panel showing the Product List, Modules, and Data tabs highlighted, with a grid of product cards displayed in the email

Next, review the tabs and their purpose.

Use the buttons on the Email Management Panel to switch between desktop and mobile versions.

Email editor top toolbar with the desktop and mobile view toggle buttons highlighted

Product List

Configure the number of product cards in the block and their alignment, placement, padding, and background.

Product card orientation

  • Vertical
Product block Product List panel with the vertical orientation icon boxed in red, showing eight product cards in a two-row grid
  • Horizontal
Product block Product List panel with the horizontal orientation icon boxed in red, showing product cards with images on the left and details on the right

Number of products in a row (for vertical orientation)

Set the number of products to display in a single row

  • Desktop — 1 to 4
  • Mobile — 1 to 3
Product block Product List panel with the Number of products in a row option boxed in red, set to 4, matching four numbered columns in the product grid

Number of rows

Enter the number of rows with products in the Up to parameter using the +/– buttons.

Product block Product List panel with the Number of rows Up to field boxed in red, set to 2
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Note

Possible values range from 1 to 50 rows. If there are not enough products to fill all the rows, the system may display only 1 row.

To show all the products available in the data source, select the Show all products radio button.

Product block Product List panel with the Show all products radio button boxed in red and selected

If there are not enough products to fill the last row (for vertical orientation)

Choose one of the options:

  • Don't show partially filled row: If the last row of product cards contains fewer cards than the value you selected in the Number of products in a row section, then this row is not displayed for the recipient.
Product List panel with the Don't show partially filled row option selected and highlighted, and only full rows of product cards displayed
  • Show partially filled row: The last row of product cards is displayed for the recipient, even if it contains fewer cards than the value you selected in the Number of products in a row section.

If you select Show partially filled row, set the alignment for the cards in the last row: center, left, right, or full width.

Product List panel with the Show partially filled row option selected, the last partial row highlighted, and the align center option selected

If there are no products to show

In this case, choose one of these options:

  • Do not send the message: Default setting. The message will not be sent if there are no products to show.
  • Hide product list: The message will be sent, but the content of the Products block will not be displayed for the recipient.
Product List panel with the Do not send the message option selected and highlighted under If there are no products to show

If the message contains multiple Products blocks, you can set separate conditions for each block.

For example, the first block shows items in the abandoned cart, and the second one shows recommendations based on the items in the cart. If you select the Hide product list option for the second block, it will not be displayed in the message if there are no recommendations. The header and the footer of this block will not be displayed as well.

Indent options between cards and rows

Set the indent between the cards (1) and between the rows (2) in the block. Maximum value: 40 px.

Product List panel with Indent between cards and Indent between rows fields highlighted, numbered 1 and 2 on the product card layout

Background and rounding

Select the products and row background color from the palette, or enter the hexadecimal code that corresponds to the desired color. By default, the background is transparent.

Product List panel with the Row background and Products background color fields highlighted, showing matching colors applied to the product grid

Enter the row rounding value for all rows. The maximum value is 50.

Product List panel with the Row rounding field highlighted, set to 25, and rounded corners visible on the product row background

To select the rounding value for each corner separately:

  1. Click the Radius per corner button.
  2. Enter or select the required value for each corner. The maximum value is 50.
Product List panel with the Radius per corner option selected and each corner rounding field set to 25, highlighted

Products paddings

Paddings allows you to control the space around the product block. It helps separate the block from other elements in the email.

Apply the same values or set each side separately. To set spacing for all sides at once, click the lock icon.

Product List panel with the Product paddings on desktop section highlighted, showing 40-pixel padding values on all four sides linked by a center icon
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Note

The maximum padding and indent value is 40 px

Modules

Configure the display or replace headers, footers, and product cards.

The principle for changing elements in the tab is the same. For example, let's consider replacing Product cards.

  1. Click the Replace button.
Modules tab highlighted, showing the Header before product cards toggle, the product card module with a Replace button, and the Footer after product cards toggle
  1. Select a product card from the list or use the search field by name or tag.

In the All modules dropdown menu, you can filter modules by type:

  • All modules
  • Vertical modules
  • Horizontal modules
Select product card module dialog with the search field boxed in red and the All modules dropdown open, showing All modules, Vertical modules, and Horizontal modules options
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Note

The selected module type (vertical or horizontal) automatically determines the card orientation in the product block.

Headers and footers are optional elements of the Products block, so they can be hidden by deactivating the corresponding switches.

Header before product cards is enabled by default.

Modules tab with the Header before product cards and Footer after product cards toggles highlighted, both switched off
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Note

The header and footer will be hidden if there are no products to display in the block, even if their visibility is activated.

Learn more about configuring and creating modules >

Data

Select a data source and configure the automation for displaying products in the message.

There are two types of data sources for the Products block:

  • Recommendations based on contact data
  • General recommendation algorithms

The Bestseller type algorithm is set in the Products block by default. If there is no Bestseller type algorithm, any of the general recommendation algorithms will be applied. If no general recommendation algorithms are available, then the algorithms based on contact data recommendations are set.
To replace the data source, click the Replace button and select the necessary one.

Data tab highlighted, showing the Bestsellers on the site data source and the Replace button highlighted
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Note

When you change the data source, the changes are not applied in the editor. To view the actual message, select the View message icon on the top panel.

Email editor top toolbar with the Preview button highlighted

Click the Go to data sources button to create a new one.

Data tab showing the Bestsellers on the site data source with the Go to data sources button highlighted

Click the Save button on the editor's top panel to save the email changes.

Email editor top toolbar with the Save and exit dropdown open and the Save option highlighted
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Note

  • To display the product's old and new costs in the cards, we recommend using the additional Price component, which synchronizes the price data from the site with the data in the email.
  • This instruction describes editing and saving product cards of blocks in the module library.




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