Creating a Gmail Promotions Annotation

Gmail Promotions annotations help highlight promotional emails in the Gmail Promotions tab by displaying deals, discount codes, expiration dates, logos, and banners directly in the inbox.

In eSputnik, you can create these annotations directly in the drag-and-drop editor using the Promotions Annotations feature.

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Note

You can only see Promotions Annotations in the Promotions tab on mobile devices.

Preparing a Message

1. Go to Messages → Messages → Email and create a new message or open an existing one.

2. Open the Message Settings tab and enable the Email Annotations for Gmail toggle (this is the editor's name for Gmail Promotions annotations). Once enabled, the annotations settings block appears in the editor.

Annotation types

Select the type of annotation you want to use.

The system provides the following options:

• Product Carousel
• Deal Annotation
• Single Image Preview

Let’s review each type in more detail.

Product Carousel

This format is suitable for displaying several products at once — with an image, price, and short description. By default, the carousel contains two slides, but you can add more.

To add a slide, click +. The maximum number of slides is 10.

Required parameters

• Promo Image — the main image of the product.

Supported aspect ratios: 4:5, 1:1, 1.91:1. Images in a product carousel must use the same aspect ratio. Supported formats: JPG, PNG, GIF.

• Product Card URL — a link to the page with the detailed product description.

Optional parameters

Enable the toggles to add additional elements:

• Sender logo — upload the brand or store logo.
• Headline — specify the product name for each slide separately.
• Price — select the currency and specify the main price and, if needed, the discounted price.

Deal Annotation

Suitable for short announcements of discounts or special offers. It may include the brand logo, deal description, discount code, and the offer period.

All parameters in this annotation type are optional. Enable those that match your campaign:

• Sender Logo
• Deal Description
• Discount Code
• Offer Period (start and end date) with Time zone

After configuring the annotation, save the changes to the email.

Gmail Recommendations

To help your email appear at the top of the Gmail Promotions tab, follow these recommendations:

• Test your emails

Create a Gmail test account, for example [email protected]. Gmail enables new features for such accounts earlier than for most users.

• Avoid duplicates

Do not use identical banners, subject lines, or promo codes. If you include a promo code in the Promotions annotation, it should also appear in the email itself.

• Optimize images

Follow the recommended image sizes to ensure the offer displays correctly in the Promotions tab list.