Setting Up Annoyance Level

In email marketing, marketers use many types of campaigns: welcome emails, promotional campaigns, triggered messages, company news, announcements, and others.

Sending emails too frequently can lead to:

• emails going to spam;
• more unsubscribes;
• lower contact loyalty.

This situation often occurs when a contact belongs to several segments or workflows and receives multiple emails.

Annoyance Level limits the number of Email and Mobile Push messages a contact receives per day or per week.

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Note

To control sending frequency across all channels globally, use Frequency Strategy and Subscription Categories.

Enable Annoyance level

Before you begin, make sure you have admin access to the Settings section in your Yespo account.

1. Go to Settings → Laboratory and enable the Annoyance Level toggle.

2. Expand the settings and define the limits.

Annoyance Level includes:

• a daily limit;
• a weekly limit.

Yespo calculates the limit individually for each contact. Each message can have its own annoyance level value based on its type and frequency. Yespo sends a message only if the contact has not exceeded their limit.

Reset Schedule

• The daily limit resets every day at 00:00 UTC.
• The weekly limit resets on Sunday at 23:59 UTC.

Assign Annoyance Level to Messages

1. Go to Messages → Messages and select the message type (Email or Mobile Push).

2. Open an existing message or create a new one.

Email

In the Message settings panel, go to the Annoyance Level section and set the value.

Mobile Push

In the Additional settings, enable Annoyance level and set the value.

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Important

If Email and Mobile Push tokens belong to different contact IDs, limits are calculated separately for each contact.

Example Configuration

An online store uses the following message types:

• Promo campaign — a trigger message sent if a customer has not visited the website for a week.
• New arrivals — a daily campaign about newly added products.
• Company news — a weekly campaign sent every Thursday.

Assigned Annoyance level values:

• Promo campaign — 3 points
• New arrivals — 1 point
• Company news — 2 points

Daily limit example

Daily limit: 4 points.
Assume today is Thursday, and the contact has already received:

• a promo campaign (3 points);
• a New arrivals message (1 point).

The total daily score: 4 points.

The Company news message will not be sent to this contact because the daily limit has been reached.

Weekly limit example

Weekly limit: 10 points.

If today is Thursday and the contact has already received messages worth 8 points, they can receive until the end of the week:

• one message with 2 points, or
• two messages with 1 point each.

When the weekly limit is exceeded, Yespo stops sending messages to this contact. In reports, such messages are marked with a non-delivery reason.

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Important

• Assign 0 points to critical messages so they do not affect the Annoyance level limits.
• If the daily or weekly limit is already exceeded, messages with 0 points are not sent.