Installing Plugin for WooCommerce Sites
The eSputnik plugin allows you to manage your WooCommerce website’s marketing campaigns within one Customer Data Platform.
Note
This plugin's name is Yespo, but it perfectly works with eSputnik CDP.
The plugin allows you to:
- Transfer contacts from your site to eSputnik.
- Synchronize order data (historical and new).
- Transfer website events, such as user activity, visited pages, cart and order contents as the plugin installs the tracking script on your WooCommerce site.
After integration, you will be able to:
- Organize automatic onboarding workflow for new contacts.
- Enrich contact profiles with the data from your alternative platforms, such as mobile apps.
- Send bulk omnichannel campaigns.
- Set up transactional message chains.
- Analyze campaigns’ performance in real time.
When installed, the plugin allows sending the following events to eSputnik as described in the table below.
| Event | Description |
|---|---|
| PageView | This event is sent when a site visitor loads a particular website page. Default event, required for all other web tracking events to work. |
| ProductPage | The event is associated with actions on your product pages. It can be used for campaigns involving abandoned views, discount notifications for viewed items, or win-back campaigns. |
| CategoryPage | It is triggered when a visitor views a product category page. After receiving this event in eSputnik, you can send emails with recommendations of the most popular products in the viewed category. |
| CustomerData | This event relates to the site visitor’s data received when they register, log in, or complete a purchase. The event links your website visitors to accounts in your system, enabling personalized campaigns. |
| StatusCart | The event helps to track the status of your customers’ shopping carts. It can be used for running ecommerce workflows, such as the abandoned cart, discount notifications for products in the abandoned cart, and notifications for discounts on products similar to those in the cart. |
| PurchasedItems | It informs about the purchased items and can be used for compiling lists of popular products for recommendations, upselling, and cross-selling. For example, if a customer purchases a phone, you can send them a message with recommendations featuring a phone case or a charger. |
| MainPage | It is triggered when a visitor is currently on the main page. Necessary to display recommendations on the site. |
| NotFound | This event tacks 404 page. Necessary to display recommendations on the site. |
| ProductImpression | This event is used to show impressions for recommendation blocks in Reports. |
In case of deactivation, the plugin ceases to perform its functions.
Uninstalling the plugin removes all components configured during the setup of web tracking, including scripts and functions used for event tracking.
Note
- The plugin relies on data transfer via cron jobs. Ensure you have an active cron set up: either the default WordPress cron or a server-side cron on your hosting.
- If you're using any caching plugins, make sure to install updates through the WordPress repository and clear your cache afterward to ensure all changes are properly applied.
Installing Plugin
1. Log into your WordPress account.
2. Go to the Plugins section.
3. Find Yespo in the search field and click Install now.
Or,
- Go to the WordPress plugins page.
- Find Yespo in the search field and click Download.
- Upload the plugin to the Plugins section of your WordPress account.
4. Click Activate.
5. Click the Settings button under the plugin on the Installed Plugins section or navigate to the separate Yespo page.
6. Enter your full access API key from the eSputnik account and click Synchronize to start data synchronization.
Note
- The access rights for the API key must be “Full access to API”. Read this article to learn about API keys in eSputnik.
- Yespo plugin supports multisite configurations for WooCommerce stores in WordPress. For correct data handling, each WooCommerce store must be connected to a separate eSputnik account.
After clicking the Synchronize button, the new contacts’ and orders’ data that appear in WooCommerce will be automatically transferred to eSputnik.
- To configure web tracking, click the dedicated button—this will install the general script and set up event tracking on your website.
Please contact us if you have any questions or problems with integration.
Updated about 1 month ago