Introduction to Workflows

A workflow is an automated actions that occur according to specified conditions with a particular marketing purpose.

You can use workflows to segment your audience and send different campaign types, such as welcome series, birthday congrats, order confirmation, reactivation, etc.

There are 3 types of workflows:

Triggered workflows launched by the event.
Regular workflows launched for the selected segments based on the specified conditions.
Workflows launched by the change in the contact's profile.

In eSputnik, we use a drag-and-drop builder to create workflows. It is a constructor that uses blocks — the tasks and conditions that you can add to a workflow.

Allowed Send Time Settings

Allowed time settings can increase the likelihood of a quick response to the campaign and communicate with subscribers at the most convenient time for them.

Workflow Examples

This section contains instructions for setting up the most common automatic workflows: subscription confirmation, welcome series, abandoned carts and views, etc. Read more >