A workflow is an automated actions that occur according to specified conditions with a particular marketing purpose.
You can use workflows to segment your audience and send different campaign types, such as welcome series, birthday congrats, order confirmation, reactivation, etc.
There are 3 types of workflows:
- Triggered workflows launched by the event.
- Regular workflows launched for the selected segments based on the specified conditions.
- Workflows launched by the change in the contact's profile.
In eSputnik, we use a drag-and-drop builder to create workflows. It is a constructor that uses blocks — the tasks and conditions that you can add to a workflow.
Allowed time settings can increase the likelihood of a quick response to the campaign and communicate with subscribers at the most convenient time for them.
This section contains instructions for setting up the most common automatic workflows: subscription confirmation, welcome series, abandoned carts and views, etc. Read more >
Updated about 2 months ago