Widget Report

Information about widgets is available in two sections:

1. Reports (Campaigns → Reports): viewed and clicked statistics, activity dynamics, revenue by identified users with Contact ID.
2. Analytics (Site → Widgets): unique views, subscriptions, clicks, conversion, new contacts and activity dynamics by all widget interactions.

You can also check out general reports’ capabilities.

1. Reports

Conventionally, the report consists of 4 parts:

1. General information.
2. Performance indicators.
3. Revenue.
4. Detailed statistics.

1. General Information

The first part of the report contains the following data:

1. The widget’s name.
2. Public date.
3. Widget ID. To copy an ID, click on the copy icon next to it. Click on the link icon to edit a widget.
4. Widget preview.

2. Performance Indicators

eSputnik automatically tracks the performance of widgets, including views and clicks. Statistics are presented in a table.

Green marks on the scale show the conditional indicators of a successful campaign, and red marks are negative indicators' conditional norm.

Clicking on any report item opens a window for viewing the contacts list.

Above the general statistics are the following tabs:

• Export. Allows you to export contacts from the report to a CSV file, to an existing or a new list. Export is available for all campaign metrics: viewed and clicked.
• More. Allows you to delete the report.

3. Revenue

More on the settings for displaying revenue >

4. Detailed Statistics

Using the Add details option, you can filter the data from the Activity dynamics, Revenue and Multilanguage tabs by segments or language versions of the widget.

Multilanguage (optional)

Multilanguage is an automation tool that enables sending messages in different languages within one campaign. It helps avoid long message lists and voluminous unsystematic reports for every message.
Reports on multilingual campaigns are described in a special article.

Learn more about multilingual campaign report >

2. Analytics

To see the widget interaction statistics, go to the Site → Widgets section, select the tab with the widget type and click on its name.

Analytics Parameters

The upper part of the report presents the generalized statistics of the widget for the selected period:

1. Unique views

2. Subscriptions (for subscription forms)

3. Clicks (for all widget types except subscription forms)

4. Conversion:

   • The ratio of views to subscriptions (for subscription forms)
   • The ratio of views to clicks (for all widget types except subscription forms)

5. New contacts (for subscription forms)

Activity Dynamics

Below you can see site visitors’ activity dynamics in graphs to easily track the widget's effectiveness over a certain period.

Statistics are updated once per minute.