Integrating Subscription Form via API

To integrate a subscription form, use the API resource Subscribe contact.

Request Body

The standard request body looks as follows:

{
	"contact": {
		"channels": [{
			"type": "email",
			"value": "[email protected]"
		}]
	}
}

After a resource call, one contact with the email address [email protected] will be added to the system.

To configure the contact name, add the firstName value to the contact field:

{
	"contact": {
		"firstName": "...",
		"channels": [{
			"type": "email",
			"value": "[email protected]"
		}]
	}
}

To specify the segments where the subscribed contact will be added, add to the request the groups field - the string array, segment names. If the specified segments don’t exist in the system, they will be created automatically:

{
	"contact": {
		"firstName": "...",
		"channels": [{
			"type": "email",
			"value": "[email protected]"
		}]
	},
	"groups": ["Subscribers"]
}

Generating Events

Once this resource is called, the system automatically generates one of two events:

  1. subscribeFromAPI if a new contact has been created;
  2. subscribeUpdateFromAPI - if such a contact exists.

You can see these events in Automation > Event history.

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Adding Workflow

Any event can be added to a workflow. When an event that is incorporated in a workflow is triggered, the workflow launch begins. For new contacts, it is advisable to send a subscription confirmation.

To make sure a new contact is created, go to Contacts - All Contacts, and enter the necessary email address into the search.

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The found contact will be highlighted in gray. This means the contact’s email address is inactive and requires confirmation.

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You can't send any campaigns to such addresses besides a subscription confirmation email and other transactional emails, for example, an abandoned cart or order confirmation.