AbandonedCart Event Example

Events sent via Backend API typically involve sensitive data or require server-side validation and processing. Let's see the AbandonedCart event as an example:

{
  "eventTypeKey": "AbandonedCart",
  "params": {
    "externalCustomerId": "fb63c4a3-e684-45e1-ba0a-84b139e5e419",
    "cartId": "CART12345",
    "totalValue": 250.75,
    "currency": "USD",
    "itemCount": 3
  }
}

Explanation of the Request

1. eventTypeKey : "AbandonedCart"

   • Indicates the type of event being generated.

2. params : An array of objects with name and value pairs.

   • externalCustomerId: Unique customer identifier.
   • cartId: A unique identifier for the abandoned cart.
   • totalValue: The total value of items in the cart.
   • currency: The currency for the cart's value.
   • itemCount: Number of items in the cart.

This request can be sent via the Generate Event API to track user subscription activities, trigger workflows, and personalize messages based on event data.